One Strawberry Lane

Newcastle City Centre


A new head office building for Home Group, one of the UK’s largest providers of social housing.


To provide a great place to work which is designed to be inclusive and reflective of the company’s brand and values.


Through an OJEU process, we were chosen by Home Group as preferred developer to deliver a new headquarter building to encourage a collaborative, flexible and exciting work environment for their administrative and customer service staff, as well as creating commercial floorspace for SME’s looking for project accommodation. With a welcoming ground floor reception, open plan floorplates and the ground floor café creating a buzz throughout the working day, this new high quality building is one of a number of significant investments in this part of Newcastle.

Coming soon:

  • 70,000 sq ft Grade A BREEAM Excellent office
  • Café to be operated by a local community group
  • Co-working space and business lounge
Newcastle City Centre
70,000 sq ft
Home Group
On site
Due for Completion
Summer 2022
BAM Construction
Development Manager
Project Manager
One Strawberry Lane
One Strawberry Lane
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“We are delighted with the appointment of Ask. Their outstanding work, especially in city centres, speaks for itself. The project team and I are excited about working with them.”
Joe Cook
Executive Director of Development, Home Group

Project Updates

October 7, 2021

The steel frame is up!

Great progress is being made at Home Group’s new HQ office as the steel frame has now completed.

With a build programme expected to support an estimated 400 construction and supply chain jobs throughout the project, this really is a boost to the local economy.

Steel frame
October 5, 2021

Smart building will be top of its class

When it’s completed next year, One Strawberry Lane will be the smartest building in the region having committed to achieving a SmartScore certification.

The accreditation is the highest possible rating a building can achieve and to date less than 100 worldwide have gone through or are going through the process.

SmartScore signifies best in class in smart buildings, which deliver an exceptional user experience, drive cost efficiency, meet high standards of sustainability and are fully future proof.

This new certification sits alongside the building’s WiredScore certification, which certifies and improves digital connectivity, and One Strawberry Lane has already achieved the highest WiredScore rating of Platinum.

September 22, 2021

Home Group’s new HQ coming on apace

Construction of the new headquarter offices for Home Group is progressing well with the steel frame now highly visible in its prominent location.

November 26, 2020

Home Group’s impact at One Strawberry Lane

It will be good news for Newcastle’s daytime and evening economies when around 700 of Home Group’s 2,600 strong workforce move into their new office building in 2022 as their arrival is expected to bring significant economic value to the city with a conservative analysis suggesting a boost of close to £2m per year.

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