One Strawberry Lane

Newcastle City Centre


A new head office building for Home Group, one of the UK’s largest providers of social housing.


To provide a great place to work which is designed to be inclusive and reflective of the company’s brand and values.


Through an OJEU process, we were chosen by Home Group as preferred developer to deliver a new headquarter building to encourage a collaborative, flexible and exciting work environment for their administrative and customer service staff, as well as creating commercial floorspace for SME’s looking for project accommodation. With a welcoming ground floor reception, open plan floorplates and the ground floor café creating a buzz throughout the working day, this new high quality building is one of a number of significant investments in this part of Newcastle.

Coming soon:

  • 70,000 sq ft Grade A BREEAM Excellent office
  • Café to be operated by a local community group
  • Co-working space and business lounge


Newcastle City Centre


70,000 sq ft

end value


public partner

Home Group


On site

due for completion

Summer 2022


BAM Construction
Development Manager
Project Manager

Find Out More

One Strawberry Lane
One Strawberry Lane
Play Video
“We are delighted with the appointment of Ask. Their outstanding work, especially in city centres, speaks for itself. The project team and I are excited about working with them.”
Joe Cook
Executive Director of Development, Home Group

Project Updates

July 13, 2022

One Strawberry Lane

We have now handed over One Strawberry Lane to Home Group so the fit out can commence, ready for their 700 staff to move into early next year.

Thanks to BAM for capturing some great time lapse footage which you can view here .

West end foodbank volunteering day 24
May 4, 2022

Volunteering day at West End Food Bank

We had a very productive day on 27 April when we were joined by our construction partner, BAM to deliver a volunteering day at West End Food Bank, one of the charities being supported as part of our Community Benefits Project.  Helped too by colleagues from Ryder Architecture, we managed to paint ceilings, walls, doors, arcs and notice boards to really freshen up the space which is also used by local community groups for youth activities.

March 30, 2022

Another milestone achieved

Watch as the delicate operation of dismantling the tower crane at Home Group’s new HQ is completed, achieving a major milestone in construction as we move into the final phase.  Special thanks to Matt Beattie at BAM!

HG crane
Home Group Pendower Good Neighbour Project, Pendower Estate, Newcastle garden Christmas event Picture: DAVID WOOD
December 15, 2021

Community garden opens thanks to Ask and BAM’s unique city fund

Working with Home Group, we are delighted that the once unusable place at Pendower has been turned into a fabulous community garden for residents in the west end of Newcastle to enjoy.

Launching with a festive celebration to mark the transformation of the once overgrown space, the Pendower Good Neighbour Project has been brought to life as part of the £100,000 commitment by us and our contractor partner, BAM providing an enjoyable and safe space for the local community.

November 1, 2021

Ask and BAM commit to £100,000 community benefit fund

Together with our construction partner, BAM, we are delighted to announce that community organisations across Newcastle are now able to carry out much needed work as we make available a £100,000 community benefit fund as part of our involvement in the city’s latest head office development.

Seven community groups will receive money and help in kind to deliver projects that until now have been out of reach, and the first one to get underway is the Pendower Good Neighbour Project who have received support to transform overgrown garden space on the estate into a green space that can be enjoyed by residents and visitors.

Other projects to follow over the next several months include those for The Mercy Hub, Northbourne Youth Initiative, West End Women and Girls Centre, Building Futures East, West End Foodbank and The People’s Kitchen.

Steel frame
October 7, 2021

The steel frame is up!

Great progress is being made at Home Group’s new HQ office as the steel frame has now completed.

With a build programme expected to support an estimated 400 construction and supply chain jobs throughout the project, this really is a boost to the local economy.

One Strawberry Lane

Newcastle City Centre